Developing mobile apps for iOS and Android is a crucial step for many companies to expand their reach on the two dominant platforms in the mobile ecosystem. Although both platforms have their specific characteristics, there are universal mistakes that should be avoided regardless of the platform. Here we discuss three such mistakes and show how the use of agile software development can help to avoid them effectively.

Mistake 1: Equating app development with pure programming

Problem: A common misconception is that app development mainly involves programming. This often leads to critical aspects such as design, user experience and the integration of strategic considerations being neglected. Solution: Agile teams developing apps for iOS and Android typically consist of programmers, designers and product owners who work closely together to integrate all aspects of app development. Agile methods such as Scrum encourage regular interactions and adjustments, which ensures that development goes beyond mere coding and results in a product that is technically mature and user-friendly.

Mistake 2: Functional overload of the app

Problem: With both iOS and Android apps, trying to include too many functions can lead to the app becoming overloaded and difficult to navigate. This can negatively impact the user experience and reduce the acceptance of the app.

Solution: By using agile methods and the MVP approach, teams can reduce the product to its core functions and perfect these first. This strategy makes it possible to start with a clear and focussed set of functions and gradually expand them based on real user feedback. This keeps the app clear and focussed, which is particularly beneficial given the differentiated user base of iOS and Android.

Mistake 3: Insufficient budget management

Problem: The costs of app development can get out of hand, especially if projects are poorly managed. This is a common problem when developing apps for iOS and Android, where development costs can quickly escalate due to different requirements and testing procedures for both platforms.

Solution: Agile development processes offer better cost control thanks to their iterative cycles. Regular sprints and feedback loops make it possible to continuously monitor the project budget and make adjustments if necessary. This prevents big surprises at the end of the project and ensures that the budget is utilised efficiently. Agile methods also make it possible to prioritise based on actual user needs, ensuring that investments are channelled into the functions that offer the greatest added value.

Developing apps for iOS and Android requires a comprehensive understanding not only of the technical aspects, but also of the market conditions and user expectations on both platforms. By using agile methods, teams can react flexibly to changes and focus on creating a product that is both technically mature and user-friendly. By avoiding these common mistakes and focusing on strategic, well-thought-out development, companies can maximise their chances of placing successful apps in the competitive mobile technology market.